Rising star Rosie Assoulin understands what women want – beautiful creations that are also incredibly wearable. At 29, Assoulin is only in her second year and has already won the hearts of fashion’s elite. With a fondness for bold color and sculptural cuts, Assoulin designs day and evening wear with equal dexterity. She carved her own path, overcoming fear of the unknown, to make her way as one of the most refreshing female talents now emerging on the fashion scene.
At 14, Assoulin assisted costume jeweler Roxanne Assoulin, her future mother-in-law. She studied at the Fashion Institute of Technology in New York City, but dropped out when she realized it wasn’t the right fit for her. She went on to score prestigious internships with Oscar de la Renta and Lanvin’s Alber Elbaz.
Assoulin always talked of starting her own line, but she was terrified about following through. Friends and family gave her confidence to overcome the irrational fear standing in her way. Watching friends like The Man Repeller’s Leandra Medine become successful from complete anonymity was inspiring. Assoulin realized that starting her own line was the only thing that would make her truly happy.
And boy did her dreams come true. After only a year, she became a finalist in the CFDA/Vogue Fashion Fund and was nominated for the CFDA Swarovski Award for Women’s Wear Design.
Notice the pockets in her designs? Rosie Assoulin believes clothes should be sensible and incredibly wearable. She adores clothes that are special, but not too special that you’ll only wear them on exclusive occasions. Assoulin says, “If I can make a ball gown feel like a pair of sweatpants, then I have succeeded.” (Elle) It’s her desire to make clothes for women to look and feel good that has won her so much praise.
About the Clothes
Based in New York’s Garment District, her entire collection is made in America while her fabrics are from Italy. Assoulin says that she likes to stay close to her production so she can drop in anytime. It offers better control for a young designer like her.
Assoulin’s clothes have a feminine sophistication with a strong sculptural element. Yet they are still comfortable and easy to wear. And this design perspective shines brightest with her eveningwear.
Celebs Wearing Rosie Assoulin
Famous fashionistas have quickly taken to her comfortable feminine designs. Stars like Sonam Kapoor, Lupita Nyong’o and Michelle Dockery have donned her designs for the red carpet.
See anything you like? Shop her designs at Moda Operandi.
All images courtesy of Rosie Assoulin.