Have you ever dreamed of starting your own business with close friends? Designers Madhuritu Dutta (MAD), Saumya Sharma (SAM), Tina Bhardwaj (TIN) and Stanzin Dazes (ZIN) imagined working together after graduating from the National Institute of Fashion Technology (NIFT), Mumbai. But once they graduated, life got in the way and the idea was almost history. Until one day they came together and formed their label Madsam Tinzin in 2012.
Their vision was to offer beauty in simplicity for the modern woman. By focusing on brilliant, yet modest embroidery and a mix of east/west silhouettes, they carved out a unique niche of their own in India’s competitive fashion industry. The latest collection “Angan” captivated everyone at Lakme Fashion Week Summer/Resort 2015. One of the freshest lines to walk the runway, Angan featured minimal cuts with maximum impact. Soft, flowing fabrics like organza, tulle and silk in a rainbow of soft sherbet shades glittered with intricate geometric, floral and beaded embellishments.
Just as their designs, the promising young designers of Madsam Tinzin are like a breath of fresh air. Get to know more about these ladies who never cease to dazzle with their free spirit and friendly attitudes.
What are the pros and cons of having a 4-person design team?
MadSam TinZin, as the name suggests, is the coming together of four creatively diverse minds. It is the fusion of our four viewpoints that inform the product. Each of us has a separate portfolio, which we supervise; but when it comes to a creative decision, we prefer the company of all. When we say that, we don’t mean there aren’t disagreements. It has to be utopia with four women and no catfights. Eventually the content of the end result gives us amnesia about everything else!
You have such a strong brand identity with your delicate embroidery, soft color palettes and understated elegance. How did your brand aesthetic evolve to become what it is today?
When we decided to start this label, we had a vision for what we wanted to offer our clients. Today, all four of us feel strongly about the quality and commerciality of our outfits. As for our personalities, we love to be understated, which reflects in our work. So much so, that when we go shopping together, we end up picking the same style in different colors!
Although the four of us have shared similar tastes, our product has evolved over the years with the help of client feedback and fashion critics. They have helped us hone our distinctive forte. And we will continue to do that as we grow. Also, we are four different women with four different body types. Therefore the product that we create finds its functionality in the four of us.
For those of us outside of India, how has NIFT prepared you not only as designers, but also as successful businesswomen?
Just like other students, we questioned the relevance of every subject and lecture in college. It wasn’t until we started working with graduates from other colleges that we realized how strong a role NIFT’s professors had in our professional achievements. Not only does NIFT focus on designing, but it also teaches execution, thus familiarizing students with all aspects of a business.
What is your typical day like?
When our work is in full season, we have a lot of walk-ins. Days may go by when the four of us are not together on the same platform. When it is this busy, clients may visit us for the fifth time and be pleasantly surprised to see us all at once. But then there are days when we decide to push everything aside for a quick break to recharge away from the madness!
What is the most fun you have had at work?
Well, we have had many. But once for Valentine’s Day, we decided to close our store and just watch a nice romantic movie in each other’s company.
How do brides work with you to curate their bridal trousseau?
We have a lot of brides who work with us on their trousseau. Every bride is concerned about variety in her wardrobe and we offer a range of outfits to choose from. We also customize pieces for such clients through varied silhouettes and embroideries. For the wedding day, some clients choose a light, breezy lehenga for their destination wedding while others seek more elaborate royal attire for their D-day at a palace. It is most fun to work with brides who incorporate a bit of their parents’ religious sentiments (i.e. bandhani for Guajaratis) into their cosmopolitan personalities!
What’s the next big step for Madsam Tinzin?
As we move forward creatively with this brand, we want to grow and continue to bring something new to our clients. We will relentlessly work towards creating a unique and high quality product. As for our business, we would love to expand internationally and present our interpretation of Indian wear around the globe. With the exhibition Coterie in New York City (September 19 – 21), we hope to get a chance to work with international names and promote the idea of hand embroidery all over the world!
For those who work behind the scenes, we would love to offer them better facilities. And we want to contribute to a better quality of life for their families. Madsam Tinzin is not just a designer label. It is the effort of a team who works in tandem to craft a garment. Every bit of appreciation is deeply appreciated!
Shop Madam Tinzin online at Exclusively.com and Pernia’s Pop-up Shop. Contact them for your bridal trousseau at [email protected] and follow them on Instagram at @madsamtinzin for the latest in their stunning and simply beautiful designs.