About Pushpak Vimaan
Pushpak Vimaan is a breezy and beautiful rising label in India started by two sisters, Sravani and Smarani, in 2013. Their designs seem plucked from a fairy tale with an airy elegance, light yet thoughtful embellishments and a candy colored pastel palette. You’ll find a whimsical contrast between the East and West, the traditional and the contemporary, the practical and the fantasy. In search of magic in the world, the sisters say the dream they create with their clothes “waltzes with reality”.
How did the name Pushpak Vimaan come about? What does it mean?
Quite unique like its name is the idea of the brand. Pushpak Vimaan signifies a dreamy journey of creating magical tenues for the young at heart.
What inspires you to design in this style with these types of silhouettes?
We believe in a process of design that appropriates western silhouettes and refocuses it back to Indian fabrics, embroidery, etc. The style of outfits designed tends to mimic western cuts where the emphasis is on the fusion of Indian textiles and embellishments.
What types of fabrics do you use? And which embroidery techniques do you implement?
We use a range of fabrics from rich and hand woven fabric such as Tussar silk to airy and cool fusion fabric such as linen georgette. We tend to experiment with incorporating different styles of embroidery techniques such as zardozi, pita, applique and mirror work. We might have changes in the weaves, patterns and designs with each collection, but we tend to maintain its magnificence.
What’s the buzz right now in South Asia for your pieces?
Bollywood fashionista Bhumi Pednekar (@psbhumi) of Dum laga ke Haisha fame was recently spotted in a Tussar silk jumpsuit from our maiden collection Aham at the IIFA weekend event in Madrid. She was styled in our outfit by the celebrity stylist Shaina Nath (@shainanath). Her appearance in our creation has truly set the ball rolling for us. We are being noticed and appreciated with much enthusiasm.
All images courtesy of Pushpak Vimaan.