What Is the Cushion Makeup Trend?

January 16, 2015 1 comment

Step aside BB and CC Creams. It’s time for a grown-up to do your job. The Cushion Compact is the hottest makeup trend from South Korea, the land that has launched a thousand beauty bestsellers. Cushion makeup is sleeker, less messy, provides better coverage and goes on even lighter than the foundations and tinted moisturizers you are used to.

What is Air Cushion?

Air Cushion is a sponge soaked in liquid foundation, which features a makeup base, SPF protection and moisturizer to help illuminate your skin. Rather than the usual tube or bottle, the makeup is in sponge form and can be pressed onto a user’s face like a stamp. The product has a light finish, which works especially well in hot, humid weather and has long lasting wear.

Originally developed by Korean cosmetic company Iope in 2008, Cushion Makeup has exploded in popularity in the last six years. It has become the biggest makeup trend in South Korea since BB Cream. According to Refinery29, Iope claims its Air Cushion is sold every six seconds and that more than a third of Korean women use it. Part of its popularity can be attributed to the natural coverage it provides, which is in line with current natural makeup trends worldwide.

Why Should You Switch?

If you are a tinted moisturizer devotee, you will be tempted to stray with Cushion Makeup. It is like BB or CC cream, but has a more watery finish, without diluting any of the benefits. This enables the coverage to be so light it feels weightless. When you press down on the sponge (or cushion), the liquid is absorbed. Each press of the sponge affords the correct amount of makeup you need to apply an even layer to your skin. That way you don’t have to worry about applying too much product.

Unlike BB or CC creams, you are not squeezing anything onto your fingers. You don’t have to worry about wiping any excess off with your hands or accidentally squeezing too much out of the tube. The cushion compact contains a puff, protected in a separate compartment, for easy application.

Cushion Makeup can entirely replace any color correcting makeup you are using from tinted moisturizer to foundations or powders. It hydrates with skin conditioners, minimizes imperfections and lines, and protects with an SPF of 30 to 50+, without the weight of sunblock. Plus it dries quickly.

The trend has become so popular in Korea that Cushion Makeup has extended past foundation to other products like concealer, blush, eyeliner and more.

The simple compact allows users to apply it without hassle, even on the go, with coverage that can last all day and into after work gatherings. If you spend a lot of time in the sun, you may need to go for a second application later in the day. But with its weightless consistency, it won’t be difficult to reapply, unlike heavy foundations. For those of you who are looking for the best coverage you can find, this product can take you closer to the fresh and flawless look you covet. Shop Cushion Makeup below on the blog.

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