Launched in 2011 by NIFT graduates Shikha Goel and Vinita Adhikari, Ilk (defined as clan) balances classic Indian elements with an urban aesthetic. Each piece features handmade touches infused with culture and tradition. The collection exudes a youthful energy with its natural and crisp palette, inspired embellishments, and quirky prints. Ilk enables the wearer to not only make a fashion statement, but also explore and express a point of view.
There have been five collections to date starting with the Spring/Summer 2012 line, which was fortunate enough to debut at India’s Lakme Fashion Week. This line, known as “I Lose Myself,” was inspired by freedom of style showcasing the evolution of casual women’s clothing. With fussy fringe, dreamy drapery and textured fabrics, it changed a single element with each look.
Ilk’s style continued to evolve over the last few years, while maintaining its focus on the evolution of a single aspect. The Spring/Summer 2013 collection wanted to know what it would be like to wrap oneself in the beauty of leaves and be touched by nature. And the answer was ethereal. With its Autumn/Winter 2013 collection, Ilk found beauty in something as ugly as a mushroom. Who knew mushrooms could incite awe and inspiration? Beaded geometric floral embellishments adorned its following collection for a textured look and feel. While its most recent Autumn/Winter 2014 line featured hands connecting, symbolizing the strength of a hand in bringing people together to build stronger relationships.
The brand definitely appeals to youthful fashionistas with its bold take on Indian and western wear. Ilk has taken some of the most popular recent and traditional silhouettes like twin sets, crop tops, printed pants, and sarees and made them their own. With a sophisticated, yet casual style that doesn’t take itself too seriously, Ilk continues to bring us daring designs that follow a traditional look off the beaten path.
All images courtesy of Ilk by Shikha & Vinita.