Rara Avis

January 13, 2015 1 comment
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  • Rara Avis

    Rara Avis

  • Rara Avis

    Rara Avis

  • Rara Avis

  • Rara Avis

  • Rara Avis

    Rara Avis

  • Rara Avis

  • Rara Avis

Sonal Verma has a love affair with leather. Her brand Rara Avis, launched in 2012, is an homage to the potential of leather. Each collection showcases avant-garde detailing and design of leather in embroidery elements, appliqués, sequin-like clusters, weaves and more. She takes leather beyond the traditional jacket and finds ways to incorporate it into jewelry, clutches, capes, vests, gowns and tanks.

Rara AvisAlthough modern in design, her pieces feel natural as they are colored in earthy tones with simple, yet elegant silhouettes. If you look at her Pinterest boards, there is an obsession with natural textures like rock formations, patterns found in nature, animal skins, coral and birch bark. There is a true originality and cohesiveness in her brand’s identity. It bucks the traditional Indian aesthetic, finding its roots in nature, art and simple design. There’s no wonder Rara Avis has been lining up accolades within just two years of launching.

Find her shop in Shahpur Jat in New Delhi or shop her pieces in-store at Bombay Electric in Mumbai and Kalee in Jaipur. Also shop Rara Avis online at Pernia’s Pop-up ShopDaFlokk.com and Exclusively.in.

All images courtesy of Rara Avis.

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