Happy Birthday Soft Surroundings!

November 8, 2016 50 comments

St. Louis is home to some fabulous brands that you may have heard of. Our very own Soft Surroundings, headquartered here in St. Louis, is celebrating the 11th birthday of its first store. Soft Surroundings is a women’s lifestyle brand featuring apparel, accessories, beauty, and home décor. After launching in 1999 with its first catalog, the company has grown to 39 stores and counting. Part of its growth can be attributed to the support it’s gotten from the city of St. Louis. So Soft Surroundings asked a few St. Louis bloggers to showcase our favorite city spots.

Soft Surroundings Sierra Sweater

At the Forest Park World’s Fair Pavilion in a Soft Surroundings Sierra sweater

Forest Park

One of my most beloved places in St. Louis has to be Forest Park. Forest Park is known for its free attractions, which draw over 12 million people each year including: the Art Museum, Missouri History Museum, Muny outdoor theater, Jewel Box greenhouse, St. Louis Zoo, and all of the beautiful grounds. For the last few years we have also been celebrating fireworks and the 4th of July here until the Arch waterfront area is renovated.

Soft Surroundings Sierra Sweater

I went to college at Washington University across the street from the park and spent much time hanging out here as a young adult. Now it’s a wonderful place to take pictures for my blog. On a beautiful day the park is always packed with picnickers, photographers, museumgoers, golfers, runners, and more. It’s simply a great place to people watch and enjoy the outdoors in a fun, safe environment. St. Louis Forest Park even beat out NYC’s Central Park this year for Best City Park in USA Today’s 10Best Readers’ Choice travel awards. So if you visit St. Louis, take a few hours to visit Forest Park. You won’t regret it.

Soft Surroundings Sierra Sweater

Where to Celebrate

Soft Surroundings will be celebrating its 11th birthday at the Boulevard location across from the Saint Louis Galleria on 11/11 and throughout the weekend of November 11 – 13. Enjoy drinks, treats, and a complimentary makeover while shopping.

Disclosure: I was gifted this sweater by Soft Surroundings.

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