This Cupcake Shop Has Seen It All from a Fire to the Food Network

May 19, 2018 8 comments

This may be the prettiest cupcake shop I’ve seen. Located in historic Soulard, the Sweet Divine St. Louis offers a fantasy league of baked items starting with their signature item — cupcakes.

Jacket: C/MEO Collective (similar) / Jeans: Articles of Society / Shoes: c/o Soft Surroundings / Bag: c/o Hieleven / Necklace: c/o Target

The Menu at Sweet Divine St. Louis 

On the Sweet Divine menu: 15 cupcake flavors are available daily such as Neapolitan, Banana Cream Pie, and Chocolate Caramel Toffee. You’ll also find cookie sandwiches, whoopie pies, macarons, meringue puffs, donuts, cake pops, truffles, pies, and more. Are you hungry yet?

There’s coffee and a bar too for those of you who need something to help wash all that sugar down.

Humble Beginnings with the Sweet Divine Food Truck

It all started with a cupcake truck. Husband and wife team Jason and Jenna nurtured their budding interest in baking. After orders kept coming in, the Sweet Divine food truck was launched in 2011.

In 2012, they were invited to compete on Food Network Cupcake Wars, winning their episode, and on Cake Wars. That’s huge street cred as one of the best cake bakeries in St. Louis.

By 2013, they were ready to open their own storefront, the Sweet Divine St. Louis. After a fire in 2016, they had to rebuild. But great things often come out of tragedy. And their shop looks more gorgeous than ever.

With a palette of pink and gold, everything ties in beautifully. It’s a popular neighborhood spot for morning coffee, cupcakes just because, or a quick sweet treat after dining out.

The Sweet Divine food truck is also available for party rentals. Follow the truck on Twitter for a quick fix. You may order custom cakes and dessert table arrangements from the shop too.

Have you checked out the Sweet Divine St. Louis? It’s a totally Instagram worthy spot. If you visit St. Louis, stop by for the gram, but leave with a smile and a bunch of sweet treats.

Looking for other St. Louis bakery reviews in other neighborhoods? Try my guides for Russell’s in Chesterfield or Pint Size Bakery in South City.

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