On Wednesday, I was invited to preview the new store opening of West Elm at the St. Louis Galleria and share my experience with you.
West Elm makes it simple and fun to arrange a classic, yet modern space with color. They also do home accessories like a boss. I love visiting their stores to see what’s new. But it had been a while since visits. And honestly, even with the catalog, I hadn’t had a “gotta have it” moment in a long time.
That’s when I visited the store and I was pleasantly surprised. West Elm has really stepped it up by thinking outside the box to source their products. When you visit any furniture store, you fear the possibility of your home looking exactly like someone else’s. People fall into the trap of buying everything in the display look. And yes, there are many amazing room ideas on display. But West Elm goes to great lengths to find products from all over the world and within the store’s local market to help you personalize your space. All of this is simplified with their basic design concepts. So what’s the story?
Follow the Trends
On my tour, fall decor trends were represented throughout the store. The most useful trend was to mix and match patterns. Open concept living is popular right now. But it is tough to mix color palettes in different areas without clashing. In this case, maintain a similar color story, but delineate spaces by mixing and matching patterns. West Elm mixes patterns like chevron, ikat, and marble.
West Elm encourages shoppers to mix and match on their own. That is why there is no bed in a bag. Their patterns and color palettes each season are easy to play around with and complement each other well. But they do sell layered bed sets (sheet and shams) that start at $129. You can also easily mix and match their dishware, vases, pillows, and more.
See below for the top six trends I learned about on my tour.
West Elm hosts Etsy pop-up shops in their stores, many featuring local Etsy designers. It’s a great way to discover emerging artists and help grow local businesses. These Etsy artists are featured in the catalog and online, providing them access to a larger market. My favorite find in the store is the range of old hardback book cover tablet cases crafted by Missouri business ReAuthored. There is a cut-out inside the book customized for different tablets. Smart, stealth, and eco-friendly!